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EXPERIENCED COMMUNICATIONS & MARKETING PROFESSIONAL

EXPERIENCED COMMUNICATIONS & MARKETING PROFESSIONAL

Work Experience

•Over 14 years of experience in above and below the line
advertising and marketing within international and national
advertising agencies.
•Strong focus on corporate communications as well as B2B and
product advertising through development of various national
and international campaigns and corporate communication
strategies as well as annual reports.
•Extensive international knowledge due to handling of
worldwide and pan-european multinational clients, as well
as improving network services and international new
business activities.
•Skilled in building and leading national and international
brands.
•Expertise introducing existing brands into new and/or
saturated markets.
•Expert knowledge developing and positioning new products as
well as adapting existing international
strategies to local markets.
•Multinational background.

Advertising
•Proven development of successful and award wining
advertising campaigns, accomplishing expected targets:
higher awareness, image improvement, sales growth, higher
market share.
•High skills for development of corporate image and product
image.
•Excellent knowledge regarding budget planing and handling
as well as efficient media planing for national and
international accounts in eight figure sums.
•Successful brand building and corporate communication
development.
•Cost efficient production resources maintaining high
quality level.
•Effie award for Miele household appliances.
Marketing
•Various successful product launches like for example market
entry of Jeep Grand Cherokee nd Chrysler Vision in European
market. Relaunch Voyager mini-van
•Image turn around for BASF Corporate (worldwide
headquarter) regarding image and awareness from a chemical
company to a blue chip, including development of various
tools for possible PR crisis.
•Oversubscription of shares at the IPO for MME (media
company) before stock market crash.
•Comprehensive knowledge within development of strategic
programs.

Brand building
•Relaunch of Thomas Cook brand after merger with Condor &
Neckermann.
•Succeeded in the worldwide re-branding of BASF Coatings
(sister company of BASF) including development of new
corporate philosophy.
•Effective positioning of Credit Suisse and Templeton mutual
funds.
•Buildup and launch of GrowNex (new economy) including
consulting towards corporate and product alignment.

Management & leadership experience
•Determined team player.
•Resourceful and diplomatic.
•Lead several account and creative teams to efficient and
creative campaigns.
•Coached and educated account people and assistants.

Education

•1990 – 1992 3 terms of business administration University,
Saarbrücken
•1988 – 1990 4 terms of law University, Frankfurt
•1985 – 1987 Bank apprenticeship DG Bank, Frankfurt
•1985 A-Level German School Colegio San Miguel, Madrid

Skills

Advertising, Marketing, Business Development, Consulting, Distribution & Supply Solarindustry

Languages

•German (mother tongue)
•Spanish (mother tongue)
•English (fluent)

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