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Director Marketing

Director Marketing

Work Experience

My Event Theater 04/03 – now
Owner
The Theater is a historic theatre building in Frankfurt erected 1903 where Rosa Luxemburg gave her famous speech against Germany’s entering into the first world war. I had the opportunity to lease the building from the city of Frankfurt and to create my own company within the walls
• marketing the building as new event location, place for conferences and seminars
• establishing an own event management agency to design, plan and perform events
• founding the first business theatre group in Frankfurt supporting the communication needs of companies to employees and customers with theatre means
• marketing the building to theatre groups, musical groups, artist agencies and artist schools
• a list of customers is attached
currently a team of 3 employees, 14 free contractors,

Mercator Software 03/02 – 03/03
Senior Director International Marketing (EMEA & Asia)
In this challenge the main focus was to set up a marketing organisation to enable the company to grow outside America.
Responsibilities:
• analysis and definition of target markets with the countries
• design of a marketing strategy and implementation to attack those targets
• positioning of the company and his products
• sales training
• creation and deployment of sales tools
• implementation of an efficient direct marketing engine to create leads
• build the pipeline for sales
• build partner marketing
• build PR and analyst programme
the team consisted of 11 employees

StorageTek, 12/99 – 12/01
Director of Marketing Central Region
This role was mainly to drive a change management process to change an old traditional mainframe company (8.500 employees, $2,5 bn revenue) with a pure technology story into a new storage solutions company addressing business needs. The task comprised a new positioning, new target segments and new messages, ideas and plans.
• lead regional product marketing
• lead regional marketing communications
• lead regional channel marketing
• lead regional PR and analysts programme
• lead regional direct marketing
• develop and implement the EMEA PR and analysts programme
operation with 14 employees, budget $13 Mio

IDS Scheer AG, 6/99 - 10/99
Director of Marketing
The challenge with Scheer was to transform this company from a local german to an international player in the Business Process Reengineering market and to position it in the e-business boom.


IBM
7/97 - 5/99 Manager Channel Communications IBM EMEA
• running IBM EMEA’s campaigns for and with Business Partners.
• Advertising in print media, radio and TV
• Events (up to 6000 attendees)
• Budget $145 Mio

10/95 - 6/97 Channel Strategy Manager IBM Central Region (D,A,CH)
Leading the taskforce for the design of a hybrid marketing strategy covering all IBM products in Central Europe
• Managing the Steering Committee of local Executives
• Implementing the new strategy
• Leading several teams up to 80 professionals in a single project.


Oracle
6/95 - 9/95 Sales Manager PC Products and Distributors Germany
sales and marketing responsibility for PC product line

6/94 - 5/95 Business Development Manager
responsible for the “go-to-market” of the new Oracle PC product line in Germany

6/93 - 5/94 Marketing Representative HP EMEA
responsible for marketing & sales for the whole product line of Oracle on the HP platforms (hardware and/or operating system) for EMEA
• HP partner of the year EMEA 1994

6/91 - 5/94 Marketing Representative Platform Alliances
responsible for marketing & sales for the whole product line of Oracle on the assigned platforms (hardware and/or operating system)

10/90 - 5/91 Marketing Professional at Oracle Germany
responsible for the external communication of Oracle mainly PR, collateral, advertising, customer magazine, events




Education

Dipl. Wirtschaftsingenieur at University of Karlsruhe

Skills

sales driven, analytics, social competence, endurance, Strategy and Tactics,

Languages

english and german, fluently
french most of it gone


Other

education as actor (theatre), director and author

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