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Interim Manager

Interim Manager

Work Experience

Career summary
2014-present CONSULTING
Owner, The Netherlands
Providing international interim management and consultancy and market entry in Spanish speaking countries.

2013-2014 LOTUS BAKERIES
Interim Sales & Marketing Director Ibrica, Spain
Temporarily taking full responsibility of the Iberian affiliate focusing on stabilising the business and Supply Chain Outsourcing.

Key Achievements
Managing the Iberian sales office operation, including a small warehouse
Restoring key customer relations in Retail (a.o. Mercadona, Carrefour, Ahorramas,El Corte Ingls) and Out-of-Home (a.o. Cafes Templo, Mocay) with the account managers and managing the relation with the Portuguese distributor
Recruiting the Spanish Sales & Marketing director and extending the sales team with an additional key account manager Retail and a sales representative Retail
Preparing and implementing the Action Plan 2014
Developing a plan of Supply Chain outsourcing (warehouse and transport) and starting negotiations with the chosen logistical operator after thorough evaluation of tender alternatives. Potential warehouse cost saving of 18%.
Investigating new office locations and planning the office move

2009-2013 CAYLA CONSULTING GROUP
Director, Netherlands (2010-2013) / Director, Spain (2009-2010)
Partnering in multi-disciplinary projects, including mergers, acquisitions and market entry, for companies in the fulfilment services, ecommerce, bioenergy, food and retail sectors.

Key Achievements
Matchmaking during an acquisition of a company specialising in printed and non-printed media carriers
Executing pre-matchmaking activities during the acquisition of Cefetra in The Netherlands by German Baywa
Initiating a partnership through the introduction of a German webshop company to a Dutch e-tailer
Establishing the Spanish Cayla Consulting Group affiliate in Madrid and proactively targeting potential clients such as Real Madrid and Natra

2008-2010 TISIT
Owner, Spain
Managing Tisit S.L. providing management support and consultancy to clients in various industry sectors.

Key Achievements
Van der Sluijs Groep, The Netherlands researching the Spanish bio-fuel market, instigating contact with a local factory and visiting two plants as well as evaluating bio-fuel opportunities in Salamanca and Santander
Cayla Consulting Group, Germany investigating and reporting on alliance and merger opportunities for clients in the plastics, FMCG, transport and eCommerce industries
Dutch Office of Tourism & Congresses, Spain providing advice and expertise to the office director on strategy, management and improving stakeholder relations
Stratbranding Mexico executing desk research for France, Italy and Morocco involving setting up a qualitative ethnographic and quantitative usage and attitudes study for various categories of Colgate Palmolive Mexico

2004-2008 TAYLOR NELSON SOFRES

2007-2008 Managing Director Switzerland
Regional Account Director Central & East Europe, Middle East & Africa
Coordinating regional business to reinvigorate relations with worldwide key client Procter & Gamble with the focus on driving profitable volume growth whilst increasing TNS brand awareness and reputation.

Key Achievements
Successfully overcoming challenging circumstances to regain client confidence in TNS, maintaining a 2 million Retailer Shopper Insight business and instigating strategic distribution channel meetings
Improving regional and local servicing through creation of a hub structure business and introduction of a TNS network in the CEMEA region, sharing best practices and resolving servicing execution issues
Substantially reducing data processing costs by 50% through outsourcing and offshoring activities

2004-2007 Deputy Managing Director Mexico
Business Development Director Latin America
Regional Account Director Procter & Gamble and Coca-Cola Latin America
Playing a pivotal role in managing the market information company during a period of business contraction whilst simultaneously strengthening the extending Latin-American business by leveraging best practices across the region.

Key Achievements
Standardising financial procedures, introducing a management decision support system, Navision, driving 20% cost reductions and downsizing staff by 50% to facilitate structural organisational realignment in Mexico
Holding legal power of authority in the joint venture with Gregorio de Villa (TNSGDV), nurturing the partnership to facilitate the development of regional P&G business and enabling two-year profitable sales growth of 46%
Managing the seamless transfer of a Mexican key IT client to business solution TRIM (loyalty), worth US$1 million

2000-2004 NFO INFRATEST
Managing Director, Spain
Regional Key Account Director Coca-Cola Europe
Personally responsible for developing the market information business of the Spanish subsidiary, developing the Coca-Cola account in Europe and preparing the annual strategic and budget plans for shareholder approval.

Key Achievements
Delivering three years average revenue growth of 28%, improving gross margin from 34% to 39% and stabilising an average operating result of 8%
Introducing actionable sales plans, motivating staff and encouraging client accountability to revive the teams commercial activities leading to a 35% order portfolio growth in 2001
Winning the largest ever multi-country study of Coca-Cola for the Spanish office, worth 0.5 million, leading to a retail partnership between Coca-Cola and German retailer Metro / Makro; coordinating account Coca-Cola in Europe, and developing client relationships, resulting in revenue growth of 72% in 2002 and 15% in 2003

1987-2000 THE COCA-COLA COMPANY, USA, HUNGARY, TURKEY, THE NETHERLANDS
Principal Manager Global Presearch Powerade & Aquarius
Commencing employment as Assistant Marketing Services Manager before gaining a series of promotions through various market research, information and business planning positions for Coca-Cola and the Dutch bottler organisation.

Key Achievements
Overseeing the launch of new packages in The Netherlands (2,0 ltr. REFPET and 0,5 ltr. one-way glass bottle)
Evaluating potential new brand launches (Sport Drinks, Nestea, Fruitopia) and occasion based opportunities (education, at work and retail distribution channels)
Supporting the merchandiser teams with the introduction of category management at the Dutch bottler and instigating a trade marketing initiative of partnering with Dutch retailer Albert Heijn
Establishing the market information and consumer insight function resulting in improved fact-based decision making
Recruiting talented young professionals to develop the insight function and other sales and marketing functions
Providing significant input to business planning including strategic plans and budget plans

Education

Masters Degree, Economic Sciences (with honors),
Erasmus University Rotterdam, The Netherlands

Languages

Fluent Dutch, English and Spanish; conversational German and French

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