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Senior EMEA B2B Marketing Manager

Senior EMEA B2B Marketing Manager

Work Experience

May 2004- now : Free Lance International Marketing Manager- B.V
Currently working for Captaris International (ICT) located in Nieuwegein (NL) in charge of:
- Defining & updating the International partner program
- Defining strategic and operational marketing plan
- Coordinate product launches
- Increase Captaris brand awareness developing PR relationships and branding
- Managing the marketing co-op fund and related partner marketing activities

2001 ¡V June 2003: Senior Marketing Manager EMEA ¡VLucent Technologies, NL
Responsible for the b2b marketing in the EMEA region of core telecom products such as: IP Services, Broadband DSL and Optical products. In charge of:
„« Marketing strategy & market analysis: identified and prioritised high revenue market segments to focus semestral marketing campaign
„« Marketing research: analyse market trend and customer needs
„« Marketing plan development: determined push and pull marketing activities to reach assigned targets (i.e: information pack, seminars, e-mailing, incentive, telemarketing, trade show, leads generation campaign)
„« Managed the EMEA budget, ensuring effective use of marketing funds allocated to channel partners via partner marketing plans
„« Worked on product launches, promotions and specific programs in collaboration with product management
„« Co-ordination with the regional sales and marketing team for local implementation
„« Production of marketing deliverables in collaboration with external agencies (collaterals, ad, CD)
„« Organized the channel communication and contribute to the Internal and external news letter, web site.

1997- 2001: Product Manager & Business development EMEA - Lucent Technologies, NL
Responsible for the complete Wireless LAN (Wi-Fi) product portfolio in Europe, Middle East and Africa and the development of competitive sales channels for the product line in assigned regions.
Including:
„« Marketing plans, product positioning, market research
„« Identify and recommend new product concepts to product development group
„« Product Life Cycle Management: Interface with supply line management for product Phase-in & phase out, inventory Management, price list, monthly sales forecast
„« Defined contents for Marketing Program developments (pull and push activities): product launch, Bundling/ packaging, promotion, incentive, mailers, and seminars.
„« Worked with key EMEA distributors and resellers (i.e Anixter, Landis ) in order to develop specific marketing programs
„« Interfaced with PR and Marcom group for Internal and external communication: Press Interviews, press tours, news flash, channel pack, trade shows
„« Sales support: Presentation at customer site, internal sales training. Worked with local internal sales and marketing team to establish and maintain competitive distribution channels
Achievements:
„« Increased the Wireless LAN business in EMEA from scratch and up to 50 M US $ in 4 years
„« Established the leadership of Lucent branded products in EMEA
„« Increased awareness of Lucent branded products internally and externally


1993- 1996: Product Marketing Manager Digital Photo Equipment, FujiFilm France, Paris
Responsible in France for the marketing of digital cameras, digital printers, scanners in the professional photo area and pre-press industry via direct and indirect channel (Photo and PC resellers)
In charge of:
„« Market analysis, product positioning
„« Co-ordination of the production of collateral materials
„« Implementation of Direct Marketing campaigns and sales promotion
„« Marketing channel management
„« Sales support: Training, seminars, presentation
Achievements:
„« Successful introduction of new digital equipment on the French market
„« Increased FujiFilm market share


1991- 1993: Account Manager Professional Photo Equipment. Kodak-Pathe, Paris
Responsible for the sales of traditional and digital photo equipment to professional photo laboratories in the Paris area (traditional film, paper, chemistry, Photo CD, photo retouching hardware and software)

Achievements:
„« Increased sales and market share of Kodak professional photo equipments
„« Introduced digital equipments in the professional market


Education

Since Oct 2003: Studying Psychology (distance learning) at the University of Reims (France)

1986- 1991 : Master of Science in Business Administration (INSEEC Bordeaux, France)
Summer 1990: Bachelor of Arts in marketing and advertising (Chicago University, USA)
Preparatory classes to Business Schools of Management.

1986 : Certificate of Secondary Education (A-Level sciences ("D"), Poitiers, France).


Skills

B2B marketing and business development in hightech environment

Languages

French (Fluent, mother tongue), English (Fluent), Spanish (Fluent), Dutch (Staatexam NTII)

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